You can be on top of the world and do a nice stupid thing anyway, this is the case of the well-known company Google which, even if it is more powerful than some countries, has already made considerable strategic mistakes which turned out to be failures. If you feel like it, we’re going to talk about it a bit, right away, through the most convincing examples.
1. Google Stadia
Launched in 2019, the video game streaming system was presented as nothing less than the future of the medium that would replace consoles and revolutionize the world (ok I’m exaggerating a bit). After three years of good and loyal service, the system was not considered a success since Google decided to close it by fully refunding the games purchased by customers. The problem is that the developers who were currently working on projects for the platform learned about it at the same time as everyone else in the press and that’s less fun.
2. Google +
The big failure of Google, the real complete failure: his social network. When you know that the basic project was to make it a kind of Facebook and to compete with the famous social network we can say that it is really very missed. But it doesn’t matter, we can share photos on it, it’s nice. Join me I’m really alone on it.
3. Google Tango
The big project Google which was to lead the firm to the world of augmented reality was very quickly abandoned. Google decided to turn to another project called ARCore which serves as development tools to make augmented reality, so in the end it comes together quite a bit.
4. Google Buzz
You don’t even remember, at the same time the thing existed for barely a year between 2010 and 2011. It was kind of the first social network project but in the form of a blog, a kind of myspace but on top of that crap and who doesn’t have everything, but then not everything, even if we could talk directly about the thing. Facebook clearly took it all.
5. Google Glass
It’s expensive and useless, that’s how we could summarize the project Google Glass which ended up falling through. The idea was to have glasses that could show stuff in augmented reality except that it didn’t necessarily have a specific purpose, so apart from a few customers who had money to fuck in there it quickly fell to the water.
6. Google Offers
You see the principle of the site Groupon ? Well it was the exact same thing. Bulk Google tried to redeem Groupon in 2010, which didn’t happen because the company didn’t want to be bought out and still had a say. Therefore Google wasted no time and created this service in 2011 which quickly fell apart and was taken down in just three years.
7. Google Allo
With a view to copying text and audio messaging applications such as Messenger et WhatsApp, Google had developed Allo. Except that in the meantime the influencer Nabila had dropped the word “hello” and the firm was forced to close its service. No kidding, it just didn’t work.
8. Google Videos
We were in 2005, Youtube had changed the way we consume videos and Google wanted to take advantage of this considerable money machine, hence the creation of Google Videos. As you can imagine, that was clearly not the case and the company decided to directly buy Youtube for $1.6 billion. Much simpler as a technique, as long as you have 1.6 billion dollars on you.
9. Google Daydream
We talked about augmented reality earlier, but you can imagine that Google also tried the adventure of virtual reality and this project was called Google Daydream. You’ve never heard of it ? Normal, the project required using your smartphone as a screen to insert it into a “carrying” helmet, except that the quality was clearly not there compared to what was being done around the side of home. The eye for example. Abandoned project.
10. Google Lively
You see the principle of Second Life ? Google Lively was a bit similar: it allowed you to briefly create an avatar and meet people in rooms that could be hosted by other sites, like meeting pétanque enthusiasts on a pétanque site but in a fake virtual world. It didn’t necessarily take since the service was online from July to December 2008.