Leaping certification of a huge global brand with certification!
The Body Shop launches its self-love rebellion campaign
Earlier this week, on 8 March (International Women’s Day) The Body Shop launched its new global campaign, called Self-Love Rebellion. To showcase the importance of self-love and positive self-esteem, the brand has partnered with activist and actress Jamila Jamil and Canadian-originated Sarah Kuburik, also known as The Millennial Therapist (AAP Jamil and Kuburik’s You can read our interview here), to spread the message. The Body Shop has teamed up with Larissa Crawford, founder of Future Ancestors Services; Tommy Dorfman, actor and activist; Nora McIntern, author and founder of Still Kickin; And Sara Mora, immigrant rights activist and speaker, who will represent the brand for the remainder of the year as it closes a wide variety of different initiatives.
All Garnier products are officially approved by Cruelty Free International under the leaping program
Exciting news for Garnier! Earlier this week, the brand announced that all its products worldwide are now officially cruelty-free. Garnier has been given a stamp of approval by the Cruelty Free International Leaping Bunny Program, the leading institution working to end animal testing worldwide. “A statement has taken several months, but Garnier has reviewed every supplier and source and we are absolutely confident of the results,” said Michelle Thew, CEO of Cruelty Free International in a statement. The leaping certification is no small feat. To be awarded the label, the brand is required to examine the entire supply chain, including all raw materials and individual ingredients for any case of animal testing. The complete list of finished products of a brand must be approved, as individual items cannot be approved in isolation. Congratulations, Garnier!
7 Gunna launches its new fragrance, Santhal Vanille
7 Properties, Sephora US and Canada’s best-selling clean fragrance brand, has just launched its ninth scent, Senthil Vanille. The founder of the Halifax-based Barb Stegman brand says, “We were making clean-smelling perfumes before we calmed down.” “Now after more than a decade as a pioneer in clean beauty, we have cracked down on how to make the code a natural, long-lasting one.” The woody, spicy fragrance contains 25 percent fragrance oil, available as an ow de perfume and a perfume oil.
Elizabeth Arden launches new version of her best-selling serum
In 2005, Elizabeth Arden’s beloved skincare line, Prevage, became the first woman to use idabenone – a powerful antioxidant that has the ability to fight free radical damage. Now, 16 years later, the brand has released Prevage Anti-Aging Daily Serum 2.0, which is four times as impressive of antioxidant strength as the original. For protection against environmental attackers and the treatment of signs of premature aging, therapeutic tests and proven serums are the surest way to kickstart your post-winter skincare regimen.