1615412349 sonos starts its automotive journey with audis 2022 e tron

Sonos Starts Its Automotive Journey With Audi’s 2022 E-Tron

Sonos speaker inside 2022 audi e-tron

On March 9, Audi released a series of interior photos of its 2022 Q4 E-Tron, and observers were quick to call attention to the fact that if you look too closely at the car’s speaker grilles, you’ll see an unexpected Company logo can be seen: Sonos.

Sonos was not mentioned in Audi’s lengthy description of many of E-Tron’s features, but later during a call with investors, Sonos CEO Patrick Spence confirmed what was now clear to everyone – the company. Has made a huge name for itself The world of home audio is expanding its reach in the automotive sector.

“According to The Verge, during the Q&A of a scheduled investor event, Spence said,” We want to be in all the different categories of audio, and is in auto. “Our first partnership to bring our sound experience to the automobile is with Audi.” He also said that more details of the Audi partnership will be shared “shortly”, indicating to Verge that this may not happen until the Q4 e-tron launch event in April.

reached out to Sonos for comment, but a spokesperson simply stated via email, “We are working with Audi on a new premium audio partnership. This partnership will see Sonos-Tune audio displayed in the Q4 E-Tron. We will have more details to share in the near future, ”and pointed us to Spence’s investor comments.

2022 audi q4 e-tron

Sonos is certainly not the first audio brand to make its way from home to car – most luxury automakers leverage the marketing and audio prowess of well-known brands such as Bose, Harmon / Kardon, JBL and Bang & Olufsen, to name a few. But what makes the Sonos / Audi partnership so interesting is that unlike these other audio companies, Sonos now has its own free music streaming service, Sonos Radio as well as paid premium ad-free tier Sonos Radio HD.

This will give Sonos users the ability to have their own Sonos radio listening sessions that will follow them seamlessly from home to car and back again. Spotify and SiriusXM already make this experience possible through dedicated hardware and partnerships with apps such as Wedge, but Sonos has a reputation for simplicity that is perhaps the most out of its version of this audio-to-go feature. Will be easy. For the use of people.

Adding fuel to this fire is the recently announced Sonos ROM, a $ 169 lighter and very portable speaker with a “sound swap”, a feature that is automated from ROM to another Sonos speaker at the press of a button. Transfers a listening session. It matters a lot if Roam can swap the same sound when someone sits on the driver’s seat of the Audi e-tron.

Another aspect of the Sonos automotive play may be its TruePlay automatic EQ system. Many audio brands mentioned earlier speak on the fact that their vehicle speaker system is carefully tuned to the vehicle in question. With Trueplay, Sonos can claim that their speakers are constantly changing internal conditions, such as road noise or the number of passengers, both of which can change the acoustics of a car.

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