Two of the biggest sales events of the year are Amazon’s Prime Day and Black Friday, but how do you know which is the best to shop for? And are there significant differences between the two events? When we weigh in on Prime Day vs. Black Friday, read on and explain everything you need to know about the two sales events.
What is prime day?
Prime Day is Amazon’s annual sales event to mark its birthday. This is especially for members of Amazon Prime such as someone with an Amazon account, but it is possible to access deals through the Amazon Prime Free Trial if you subscribe at the same time as the event Subscribe.
We do not yet have a scheduled date for Prime Day, but traditionally, it is held during the first or second week of July. The two-day sales event has gone from strength to strength since its creation in 2015.
In 2020, the event was closed from 14 until 13 October due to the COVID-19 epidemic, but it is expected that Prime Day 2021 will return to its usual slot in July, leaving consumers waiting for some bargains during the summer Will get a chance to do it. Until the holiday season.
While it is a two-day event, some deals only last 24 hours while others – known as Lightning deals – have a few hours to entice you into a quick purchase.
Prime Day generally only means sales on Amazon, but in recent times, a growing number of major retailers such as Best Buy, Walmart and Target are in direct competition with Amazon at the same time of the year to boost their sales. Uses
Prime Day takes place in many countries which are included more often each year. These include the US, UK, UAE, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria and Australia.
In 2020, Amazon received its Prime Day event, the largest revenue sum ever seen during a sales event, so it is possible that the company would like to continue this level of growth in 2021.
What is black friday
Black Friday is the traditional sale that takes place on the Friday after Thanksgiving in the US, meaning that in 2021, it is definitely happening on Friday, November 26. It is generally considered to be the busiest shopping day of the year with each Black Friday season in scope and success. Whereas once, the sale event lasted only one day – Friday itself – the event now extends to the so-called Cyber Monday over the weekend.
This is not too much for any single retailer who can think of offering every retailer extensive sales and price cuts during this period. There has been a certain amount of sales creep, with some sales starting a week before Black Friday and expanded throughout the season to encourage consumers to spend significantly before the holidays.
Once exclusively the domain of the US, Black Friday now often means large sales worldwide, encouraging people to take short-term bargains for the coming winter months.
Like Prime Day, deals can vary in length, meaning that some offers only last hours while others may last a day or the entire weekend.
What are the differences between the two events?
The biggest difference here is that Prime Day is only for customers with Prime Membership. If you do not currently have a Prime Membership, you can sign up for a 30-day free trial in the sales season, but if you have already done so, you will have to sign up for a paid subscription.
In comparison, Black Friday is open to everyone with major retailers eager to entice you with great discounts.
There is also a matter of timing. Prime Day traditionally runs in early July (other than the epidemic-prone Prime Day 2020) while Black Friday takes place in late November. This means that one is ideal for your holiday shopping needs while Prime Day is more about buying stuff for the summer.
Prime Day also actually only takes place on Amazon, though some other retailers have started early July as a good time to compete with the online giant to offer great sales. Black Friday is a common occurrence for all retailers so, generally, your choice is far more diverse.
When is the best time to buy?
First of all, it depends when you need the item. If your laptop has just died prematurely for Prime Day deals, then it’s not really worth waiting until November for Black Friday. After all, you need a replacement right away, right?
When it comes to treating yourself or buying gifts for loved ones, the decision becomes a bit more complicated.
Crucially, if you are planning to buy the latest gadget (or not the latest example like that), you want to buy the gift as close to the plan as possible to give it time. This is because technology changes rapidly and you can leave yourself with the last generation of technology to give to someone. Worse, previous generation technology is generally discounted when the new range is launched, so you don’t really want to stock items for months on end in such a rapidly changing world.
When it comes to new releases, often, manufacturers prefer to launch products designed for the holidays. This means that if you want the full latest product and you are ready to wait and see if they are missed, then Black Friday is the time to wait. Usually such products cannot be significantly reduced if they are only released, but you can still enjoy some form of price reduction.
Typically, Prime Day is considered the best for technology, while Black Friday is good for all kinds of things, including homewares, bedding, mattresses, and day-to-day living. However, this gap is closing, because Prime Day is a big deal.
If you are a bit indecent, it may be worthwhile to take a two-pronged approach to the sales season. Keep an eye on prices during Prime Day and if you can’t quite decide, wait until Black Friday when it is likely that the item will be reduced again in a similar way. There is an element of risk here because there is no guarantee that you will see similar price reductions, but for the unspecified consumer, it may be worth doing.
Which sales have the best prices – Prime Day or Black Friday?
Typically, price cuts are more or less the same with Black Friday, sometimes going slightly cheaper than Prime Day. However, by shopping for your holiday during the year during Prime Day, you can spend the whole year talking about buying expensive gifts.
In addition, Amazon-branded products such as Amazon Kindle, Amazon Echo, and even Amazon-owned products such as Ring Video Doorbells are typically reduced a lot during Prime Day. This is because Amazon is always eager to promote its own products in the meantime.
As mentioned, Prime Day focuses more on technology than Black Friday (although this is not always guaranteed) so expect to see the best prices on gadgets during Prime Day, but during Black Friday More daily living items on offer. As the technology ages, you want to see that you are not buying the soon-to-be-dated stock during Prime Day. Until the latest technology matters to you.
So what should I do?
Honestly, don’t take stress. Both Prime Day and Black Friday are great times to buy if you are a keen consumer and there is no ‘right’ sale. The discount is narrowing by year between each sales season. The only thing you really need to worry about is when you want to buy the item you are considering. If you need it in summer, prepare it during prime day. However, if you are okay to wait until the holidays or you want to buy gifts closer to the gifting season then wait for Black Friday.
Also, make sure that you do your research beforehand. Know exactly what you want to buy and don’t be lured into offers that don’t work for you. It is easy to be dazzled by a large discount or countdown clock that produces urgency, but is not intended to be used.
Keep checking in here and we’ve got all the good deals for both Prime Day and Black Friday, so you don’t miss a great offer.
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