“I want to make good products that people like, and enjoy doing it.”
Montreal-based creative Lincey Myriam Bain decided to pursue her own path with the launch of her eponymous label in 2019. With ten years of experience, he learned a lot during his tenure as an assistant. Expert, visit to factories and gain insight into consumer expectations; And she applies this knowledge to the creation of unisex pieces that fit all needs and are built with intention.
“I’ve been in the industry for so long,” she says, noting that she began working in various retail roles, which afforded her the “ability to understand how people relate to the product.” While studying fashion design at post-secondary school (she had previously studied art history), she also briefly modeled. But apart from the historically problematic expectations within that aspect of the industry – “at one point, I didn’t know if I was skinny or not,” she recalls – she says the randomness of customer meetings “doesn’t align with me Hui “study. [And] I saw a big future for myself with design. “
This benefit is for our benefit. Bain bags are made from fabric made from Canadian suppliers in small quantities, and contain organic and overstock materials. “I want to make sure that I keep a very small supply chain,” she notes, and says that moving forward she would prefer to have her pieces demanded based on the demand of her customers. She also noted the exciting potential of new textiles, stating that she wanted to work with cactus leather [in the future]. It is about growing and improving with every collection. I want to make good products that people like, and enjoy doing it. “
Given her expertise in the fashion industry, Bain identifies a core issue with sustainable design – it is affordability – as a point that has been widely recognized not only by independent manufacturers themselves, but also by large consumers who reach consumers on a large scale. The scale needs continuous improvement and improvement. . “I am thankful to Stella McCartney, but the way people are treated in the factory waste, how many people can actually get clothes ethically and [creation of] Additional Products? How do we ensure that large retailers – that we still need because there are people who need to shop for cheap products – are becoming sustainable? “
In addition to her thoughtful approach to making bags, Bain has committed to producing non-medical face masks locally, which her brand began offering last Spring; A new mask drop will come later this week, with new colors such as khaki and chocolate brown. “Masks were a natural addition,” she says, to reveal that creating them gave her the opportunity to be productive and proactive at a time when pushing the product did not seem entirely important.
“It was a saving grace. Previous bags, like mine, will always be in a fixed price range and I did not feel comfortable coming up with new products at that time. It did not feel right. At least by making masks, I was doing something useful for me and everyone. And it allowed me to be creative. “She shot an initial array of masks with local photographer Mallory Lowe in her loft-style living space, using non-agency models and using the wig to emphasize the range of collections of eye-catching hues.” Was playing with “It allows me to work with people in my community,” she says. The give-back is critical to her business, and Bain donated the product to organization Raffles, like the Black Theater Workshop, and provided a portion of the proceeds from the brand’s sales to Hoodstock, an activism-focused group with a seven-point mandate Have done Including supporting arts and social justice functions.
“Montreal has a lot of talent, it’s almost ridiculous,” Bain laughs. And the city’s notorious creative denizens are counted in her circle, including DJ Kidrekola and textile designer Damian Ajavon, who recently appeared on the brand’s fad modeling in their bright blue nylon flat toot – currently provided One of the five major styles to be done.
The assortment also includes a petit crossbody and backpack, as well as a pouch designed with three options for wear (with a waist, crossbody, or an evening-style chain). “I am most proud of this piece,” she says, knowing that after the new style appears she will receive an award or money that she has put in for this season. “The new bags are designed, but I’ll have to see if anything comes before moving forward,” she notes.
But Bain leads his fan base to the idea that good things come to those who wait, and he is determined to only increase this sensibility as his label presence increases – just hoping to see more products No because there is more demand. “I will never do four collections in a year,” she says. He said, “What I have learned about the industry is very high speed. I started this brand to inherit; There is something that represents my values and my thoughts. “And we are looking forward to what will happen next.