Erdem and universal standard team up for size inclusive collab scaled

Erdem and Universal Standard Team Up for Size-Inclusive Collab

Photography by Ina Lequese

The denim-forward collection launched online in sizes 00 to 40 on 31 March.

What do you get when you add imaginary flowers, crisp denim and the world’s most inclusive size range? Highly coveted new collab from Erdem and Universal Standard.

Launching online on March 31, the eight-piece capsule is a denim-forward collection that brings together the Canadian-British designer’s trademark bold femininity, which would have led the brand’s commitment to making fashion more accessible to all is. It also marks the first time that Erdem is working with denim in a major way.

Sizes range from 00 to 40. Last year, Erdem revealed plans to increase the size of its home, starting with its Pre-Spring 2021 collection.

In a press release designer Erdem Moraliojo says, “Denim has a beautiful universality and with meticulous design you can achieve an amazing durability.” “Fashion for everyone means intentionally designing beyond the boundaries of shape or trend.”

Starting at around $ 157, Collab includes a wide-legged jean, a high-waisted skinny jeans, a floral cotton shirtdress with ruffle trim, a deconstructed denim skirt and a denim boiler suit with asymmetrical panels.

This is not the first time Universal Standard – which launched in 2015 with the mission of “Fashion Freedom”, essentially crafting essentials for all sizes – has partnered with a bold-name brand for a collection. He has previously worked with Adidas, Gwyneth Paltrow’s lifestyle brands Goop, J.Crew and California fashion house Rodarte.

Alexandra Waldman, Canadian co-founder of Universal Standard, says, “We want the industry to maintain that size equality is the way forward.” “Access to all does not end with America. With Erdem, we aim to change the way fashion is done for all of America and the way we look at fashion. This is for the benefit of the idea of ​​industry, consumer and fashion equality. “

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