1615415656 cos edie campbell interview model talks spring 2021 campaign

COS Edie Campbell Interview: Model Talks Spring 2021 Campaign

Photography courtesy of COS

Campbell, who works in COS ‘new sun-soaked Spring / Summer 2021 campaign, says it’s “about walking lightly, and leaving a minimal trace.”

COS, the brand beloved for its Scandinavian minimalism, has launched its Spring / Summer 2021 campaign and its airy linen set, crisp cotton separates and easy one-to-ready dresses will give you those first petting days in April (or perhaps in March). Will make great for The We can dream). In celebration of the new collection, COS unveiled its SS21 campaign, which is “centered around the brand’s vision for a better future, an optimism for the planet, its people, and the coming generation.” According to the press release. The climate is committed to becoming positive with 100 percent sustainability or recycled materials. (They are looking positively toward that goal, with 86 percent continuous sour content so far in 2021.)

The campaign, shot by Karim Sadli and styled by Alexandra Voronica, features two top models, who use their voices for social change and share a commitment to a more ethical fashion industry. British style icon Eddie Campbell, an advocate for the fair treatment of the model, stars alongside American filmmaker and writer, Adesuwa Aigugi, who has campaigned for representation within the industry. For her part, Campbell expressed her concern about the treatment of the model in an open letter published in 2017 WWD, Writing: “We have a problem: We operate within a culture that is also accepting of abuse, in all its manifestations. This model’s ritual can be outrageous, believers of helpers, power play, and shouting Fits. We only see it as a part of the job. “

here, Fashion Eddie shares exclusive quotes from Campbell where the model-slash-activist talks about sustainability, maturing within the fashion industry and her love for horses. (Are we fond of a new epidemic in our future?)

Cos edie campbell interview model talks spring 2021 campaign
Edie Campbell. COS Photography Curtis.

Growing up in the fashion industry

I started modeling when I was 15, and then right when I was 20, 21. I was a very strange teenager; I would rather have a body. Then, to end up in this career that is so physical! As a model, you are expected to take up space – you go on set, and you perform, and as I learned more about it that gave me a lot of confidence in my skin. Growing up in the industry gave me an amazing confidence. Now, I am really thankful.

fixed on

Sustainability for me is about sustainability. We are all watching the world for those who will come after us. How to live lives that do not have negative effects? This is difficult because it is very complex. It is not possible to create a set of rules to measure only the climate crisis. Instead, I think it is trying to be brainy. Walking lightly, and leaving a minimal trace.

For me, reading and learning and trying to understand the magnitude of the problem have been very inspiring. Those who are least responsible for the crisis before us are the ones who will bear the heaviest burden, and this is clearly unethical. Reading – a lot – opened my eyes. It is not about being purist or making pointless gestures. Instead, it is about doing better tomorrow than today.

I’m in the business of selling clothes to people, but I expect the fashion industry to slow down a bit and bear more responsibility, focus more on quality.

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Adesuwa Aigugi. COS Photography Curtis.

On horseback

My mother signed me for a ballet lesson when I was five, and I had absolutely no rhythm, I jumped up like an elephant and fell down. So he asked if I wanted to take a riding lesson instead, and I said yes. I was just obsessed – I have been since then. Four legged creatures are my great love. When you are on a horse you cannot think of anything else. It is actually soul food.

On his horses

I have four horses. One, Dolly, is retired, and the other three are Ed, Bruno and Tinker – shiny, posh, big-meat animals. My favorite thing about riding is learning what they have to do. I compete, so I train the horses to do what I want them to do, and in order to do so successfully you have to go inside their head, see the world through their eyes. It is incredibly rewarding, to form a very close partnership with this big, hairy animal. They trust you, and it is very special. Riding has made me more in tune with the natural world; You gain a respect and amazement for nature and its ways.

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Edie Campbell. COS Photography Curtis.

On personal style

My style is quite androgynous. I love fine clothes, but I’m not particularly interested in trends. I am very interested in such people, who are wearing very nice clothes, whatever it is for them. When I am riding, I dress like a complete slogan. Especially in winter, when there are many layers of thermos, and large, stinky coats with horse slogans. But in competition, I’m going for it, shining my shoes. There is a culture, in the ride, of the things we wear. It is not about the shiny and the new, it is about the quality of making.

See the Spring / Summer 2021 collection of COS here.

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